Today’s Author Marketing Email:
(1) One super-simple approach you can use to double, triple, or quadruple your exposure and win more readers (and sales)
(2) Recap of yesterday’s strategy, and what’s coming your way later this week
Read on for more...
How to Win Readers & Influence Algorithms
In yesterday’s email, we covered a great strategy you can use to start building up your email list - even if you don't have any books yet and you're starting from scratch.
I also showed you how you could exponentially boost your results by teaming up with other authors in your genre and using "viral sharing".
If you can't get hold of yesterday’s email, don't worry - I'll make sure to put together a full breakdown for you at the end of this series.
Right now, we're looking at the top 4 strategies you can use to grow your readership and sales without going bonkers with technology or spending silly money on advertising.
Those top 4 again:
- Joint Giveaways
- Cross Promotions
- Joint Promotions
- Boxed Sets & Anthologies
We covered (1) yesterday. Today, we're talking all about Cross Promotions. Here’s how it breaks down...
Hint: it doesn't involve this
The first time I tried this approach was in January 2015, and the results blew my socks off.
Setting it up was simple: I approached one other author in my genre, who had a similar reach to me.
We each agreed to email our list about one of the other’s books, with the emails going out on the same day.
Eg, he emailed out about my latest book, I emailed out about his. We sold 352 books from one email, in the first 24 hours or so.
But the most interesting thing was what happened next:
Our promoted books became "linked" in the charts
Here’s what happened:
Because we'd coordinated the emails to go out on the same day, many of our readers ended up buying BOTH books.
Which meant Amazon started paying attention.
Those little invisible bots started whirring, thinking to themselves, Hmm, look at this. People who bought Nick’s book also bought this other book. Let’s start recommending them both together...
(That’s my impression of an Amazon bot, by the way)
The net result was, weeks after the email went out, both of us were still seeing elevated sales.
And, even more exciting, when one of us saw a spike in sales, the other did too. We were, in fact, "linked" in the Amazon algorithms.
Meaning longer-lasting chart positions, better visibility, and "stickier" exposure. All from one email set up with just one other author.
If you'd like to read the full breakdown, check out the article we wrote over at David Gaughran’s blog for full details.
You can imagine what the results would be like if I'd hooked up with 3, 4 or even 5 other authors...
So, why does this approach work so well?
Reason #1 - it’s as simple as falling on your head
Top Benefits of Cross Promotion:
- As you've seen, it’s ridiculously simple to set up. Just find at least one other author with similar reach and agree the details.
- You've instantly doubled your exposure (or tripled, or quadrupled, depending on how many you team up with).
- The "long tail" results can last for weeks - thanks to Amazon’s recommendation engine
Okay, so the obvious question: "How do I find other authors to team up with?"
One easy way is to visit your Amazon author page and check out which other authors feature in the "Customers Also Bought Items By" section, on the left-hand side.
Then reach out to these authors using the approach I showed you in my video training session with John Corcoran
Over time, you'll build some great relationships you can use again and again to run promotions like the Top 4 I'm sharing with you this week.
They cost next to nothing to set up and get you measurable results fast.
And it all comes down to building those relationships, growing your network, and putting together your own Dream Team of authors, publishers, and other pros who can help you take your business to the next level.
Not got an email list yet? No problem. Use the "Joint Giveaways" strategy I shared with you yesterday to get started, even if you don't have a book out just yet.
Teaming up with other authors in your genre is one of the quickest, easiest, and most cost-effective ways to boost your business.
This week, we're talking about the Top 4 strategies you can use - where your results will grow exponentially when you team up with others.
- Joint Giveaways (we covered this yesterday)
- Cross Promotions (see above)
- Joint Promotions (coming tomorrow)
- Boxed Sets and Anthologies (coming soon)
If you miss any of this series, don't worry - I'll put together a full breakdown at the end, later this week.
The key point is - your results depend on how effectively you can grow your network and build your relationships.
I've shared with you some methods you can use to start doing this, but I want to make it as quick and easy as possible for you to start seeing success.
That’s why we're opening up our marketing service, The Dream Team Network, to the public for this first time this month.
This service, which we've been testing out behind the scenes with a select few since last year, is designed to do 2 things:
- Show you EXACTLY how to run these Top 4 promotions to get the best results, and
- Put you in touch with the RIGHT authors in YOUR genre, so you can start working together right now
I'll have more details for you this weekend.
In the meantime, why not try putting together your first Cross Promotion? Follow the steps in this email (or check the PS section for the short version) and you're already ahead of 99% of the pack.
And I'll be back tomorrow, where we'll cover Joint Promotions.
Your First 10,000 Readers
PS - here’s the short version:
A simple way to reach new readers with Cross Promotions:
(1) Find similar authors by checking out the "Customers Also Bought Items By" section on your Amazon author page
(2) Approach these authors using the approach laid out for you in my video training session with John Corcoran
(3) Set up a cross promotion where you promote each other’s book(s) to your list - click here for a breakdown over at David Gaughran’s blog
Scroll up and read the rest of the email if you need more details :)
Your First 10k Readers 240 Hammonds Drive Peterborough, Cambridgeshire PE1 5AX United Kingdom
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